Companies often think they have a sales or marketing problem or a need to add a new product feature when they have a user experience problem. The product, service or technology isn’t easy to use, ...

The fundamental purpose of user testing is to better understand and empathize with the core users of a digital product. Unfortunately, user testing is often an afterthought. From card sorting to ...

When testing the user experience of a new tech product, making the experience as true to “real life” usage for testers as possible is an important part of getting genuinely insightful feedback.

Usability testing is an invaluable research method that involves observing representative users interacting with your product to assess how easy or difficult it is to use. The key benefits of this ...

Today’s UX generalists are connectors - professionals who understand how different disciplines intersect and can orchestrate ...

Value stream management involves people in the organization to examine workflows and other processes to ensure they are deriving the maximum value from their efforts while eliminating waste — of ...

iPhone 4’s wireless antenna problems have been a public relations fiasco for Apple, Inc. No doubt you’ve been following all the press on this, but if you haven’t witnessed the disaster for yourself, ...

Stakeholders have identified the need for a new software application. Business analysts have studied business practices and workflows, defined requirements, and requested functionality. Development ...

With the rising popularity of user-centered design and UX research, it's crucial now more than ever to have usability testing tools to help evaluate and improve your digital products' UX. There are ...